Of course they put it in a gachapon (remember gachapons, right?) so you can win it and hang it on you or your cellphone. It’s a cross between KISS and Kitty Chan/Hello Kitty, a phrase that probably wouldn't make sense anywhere else in the world.
(For a bigger version of this picture both in color and black and white, check my "Japan Arekore" set on Flickr)
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